Alice + Olivia and Neiman Marcus paired up April 13 in Los Angles for a fashion game changing event. The mastermind behind the collaboration is none other than Stacey Bendet, the CEO and founder of alice + olivia. It was their first ever See-Now-Buy- Now runway show and was held just in time for Coachella, so the theme was in celebration of music festivals, “ I hope to inspire consumers worldwide to kick off their festival season with alice+ olivia.” said Bendet. The items introduced were limited edition and included pieces from her highly anticipated Spring 2016 collection, packed with light denim, loud colors and eclectic prints. The collection holds a youthful appeal that her customers love.
The runway show was of course a success and included famous attendees such as Kourtney Kardashian, Lindsey Von and Emily Ratajkowski. It was a grand event and The See-Now-Buy- Now concept is something the fashion world hopes to see more of in the future.