After discovering EDUN on Instagram several months ago, the fashion brand has quickly become one of my favorites. EDUN exudes a level of coolness and style that seems so effortless. Their latest campaign for their Spring/Summer 2017 collection pays homage to some of America’s most iconic 70’s black actresses-  Pam Grier, Teresa Graves, Jeanne Bell and Tamara Dobson. Photographed by South African photographer Kristin-Lee Moolman, the lookbook features African models hanging and vibing around their neighborhood.

The campaign focuses on the modern African woman being comfortable in her own skin and looking flawless while doing so. EDUN was created by Ali Hewson and her husband Bono (yes- you read that right. That Bono!) to promote trade in Africa by sourcing production throughout the continent. I’m all about brands that stand for strong social causes, so that just makes me love EDUN all the more! Check out the EDUN Spring/Summer 2017 Campaign below.
Image Source: IDOL UK

  • What a cool campaign! Love the cool and moody look that they’ve gone for.

  • What incredible pictures! I particularly love the blue floral suit. The picture in the hairdressers takes me back to my husband’s barber shop when he first inherited it!

  • Stunning collection and what brilliantly executed photography. I had to peer into the background to spot the modern cars!

  • Leah Shafik

    Such a 70s vibe and my favourite fashion era – I want to be in that era and all the fashion that comes with it x

  • francesca

    I’m in love!!! What beautiful photos I love what they stand for!!

  • I absolutely love the photos, the white coat is gorgeous! xx

  • Natasha Mairs

    I love the white lace look, perfect for spring and summer

  • omg i love that white coat and the baby blue jumpsuit. i would definitely wear both of them. i love the concept of the photos

  • Love the photos. Fab poses. Off to check the brand out.

  • lianne

    Love that style, not sure I could pull it off myself though 🙂

  • Baby Isabella

    Love the jumpsuits! Going to check out EDUN on Instagram now!

  • I was born in the 90s so never got to experience the 70s. I think the style looks amazing x

  • Beth

    Oh wow! Those photos and outfits! Stunning!

  • Ola Broom

    All I can say is wow! Although I am not a 70s child I have always loved the nostalgia of that era. So this was right up my alley. Those photos are just outstanding!

  • Never heard of this brand before but I’m loving the 70s style!

  • Le Coin de Mel

    Those photos are absolutely gorgeous. I love that 70s revival!

  • Deimarys Colon

    I can’t get over the designs, the looks, the make up… WOW. It’s all pretty amazing!

  • I love all of the melanin and afros. The setting definitely takes me back to my childhood.

  • Love all the imagery from this brand, it’s so stunning.

  • This line is amazing! the pictures and overall aesthetic is great. The designers focus on women being comfortable in their own skin is inspiring.

  • Beautyqueenuk

    I love the fashion style and I love the setting within which the photos have been taken x

  • Pacheco bidemi

    Loved these pics! These backgrounds are also very amazing!

  • JamesAnna Williams

    Love the pictures and poses. Love the looks. Thank you for sharing. Those designs are beautiful.

  • Milica Radoncic Ex Momcilovic

    Woow! Amazing looks and I just love this brand although this is the first time I ever heard about them. Thanks!

  • I love the looks! and the designs are beautifully done. I hope I can pull it off in case I try to wear those pieces.

  • Oh my goodness .. what a collection! Everything is so beautiful! Thank-you for sharing the designer with your readers!

  • T-Nicole Johnson

    This is one of my favorite collections thus far. I love all of the details in the clothing.

  • Wow the collection looks incredible! Thanks for letting me know about this designer!

  • Such a great looking campaign and beautiful images x

  • These photos are beautiful and I love the looks the models are portraying. So stylish and chic! Kudos to the women who can successfully pull off these looks!

  • Joanna

    Not heard of this brand before but like the retro look

  • Hannah Latoya Bond

    I love the photos and the retro look, they look great x

  • Jo Wiggins

    I love the outfit in the first photo, very 70’s! x

  • Hayley

    Wow, what a great collection! Very 70s but that’s really in right now!

  • Hungry_Healthy_Happy

    These photos are amazing. I love how vintage and funky they look!

  • These are the best photos! I love all the outfits. That pink dress is gorgeous!

  • Donna

    Wow this is just stunning and SO COOL! the baby blue jumpsuit is ridiculous, I need it immediately!!!

  • Jodie Whitham

    What a fab campaign! I love 70s fashion and beauty 🙂 and such a great ethos too x

  • So dope! Love everything about it. Thanks for sharing!

  • Claire Mason

    Some lovely pieces here, very unique.

    • I couldn’t agree more Claire!

  • I’m loving the look and I really like the company ethos. The playsuit is my favourite just need to lose a few stone for it to look good on me lol x

    • I love the company’s mission too!

  • wow stunning i absolutely love this urban retro style x

    • Right? It’s such a cool vibe!

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