After discovering EDUN on Instagram several months ago, the fashion brand has quickly become one of my favorites. EDUN exudes a level of coolness and style that seems so effortless. Their latest campaign for their Spring/Summer 2017 collection pays homage to some of America’s most iconic 70’s black actresses- Pam Grier, Teresa Graves, Jeanne Bell and Tamara Dobson. Photographed by South African photographer Kristin-Lee Moolman, the lookbook features African models hanging and vibing around their neighborhood.
The campaign focuses on the modern African woman being comfortable in her own skin and looking flawless while doing so. EDUN was created by Ali Hewson and her husband Bono (yes- you read that right. That Bono!) to promote trade in Africa by sourcing production throughout the continent. I’m all about brands that stand for strong social causes, so that just makes me love EDUN all the more! Check out the EDUN Spring/Summer 2017 Campaign below.
Image Source: IDOL UK