URCREATIVES is a new interview series where we introduce you to Millennial entrepreneurs and creatives who are doing incredible things in the art, fashion, tech and start-up industries. I recently had the pleasure of interviewing Garrett Hilfendorf, designer and owner of Elk Head Clothing in Ponce City Market in Atlanta. Elk Head specializes in well-made, refined pieces for the everyday gentleman.

DF: How did Elk Head Clothing came into existence?

GH: Elk Head is the product of my lifelong passion. I wanted to take quality elements of the high end haberdasheries and apply them to every day garments that everyone could wear. I saw a need for clothing that had universal and timeless aspects with a modern and versatile appeal.

DF: Were you always passionate about fashion?

GH: I was, it started from a young age. As a little boy I remember being in kindergarten and disliking the outfits my mom dressed me in, so I would wear my jacket throughout the day.

DF: From where do you draw your inspiration for your designs?

GH: In terms of color schemes, definitely the outdoors. I like to use a lot of earth tones. Silhouette wise, I use designs that are timeless and can endure the contemporary lifestyle. I want to provide garments that are versatile and unique in their details.

unspecified-1Photo by Jamestown

DF: What has been the most rewarding experience since starting Elk Head Clothing?

GH: Seeing my concepts come to life and seeing the customers’ response. Since opening the storefront at Ponce City Market we’ve had a lot of great interaction with customers, from Atlanta and elsewhere, and the positive feedback about the product has been overwhelming.

DF: What has been the toughest lesson you’ve learned since starting Elk Head?

GH: Being able to wear multiple hats within in the business, not just focusing on product development and looking at the big picture for the brand.

DF: What words do you live by?

GH: Go for quality.

DF: What are 5 things you’d tell your 20 year old self?

GH: Focus on what makes you tick and pursue your passion.
Surround yourself with good company and like-minded people. Don’t stop taking risks.
DF: Have you experienced the quarter-life crisis? 

GH: A little bit. The development phase of Elk Head took awhile, so I was constantly questioning if I was doing the right thing and if I was on track, career-wise. I wouldn’t say it was a full on crisis, though.

DF: What are 3 items every man should have in his closet?

GH: A pair of selvedge denim, a quality oxford shirt, and some versatile leather shoes.

DF: What are your 3 favorite things about living in Atlanta?

GH: I really enjoy the nightlife and social scene, things like Piedmont Park and the BeltLine, and the constant evolution of the city.

DF: Name your 3 favorite bars or restaurants in ATL.

GH: The Brewhouse Cafe, Ladybird Grove & Mess Hall, and Superica.

Be sure to check out Elk Head Clothing at their Ponce City Market location or shop with them online at Elkheadclothing.com. Also, follow Elk Head on Instagram.

Do you know a Millennial who should be featured? Email us at urcontact@theurbanrealist.com!

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