Gucci’s latest campaign is the definition of a brand taking a walk on the wild side. Alessandro Michele’s creative direction has always been bold, but this campaign kicks it up a notch. Featuring models covered in face tattoos, with box hair cuts and crimped and flipped hair, the models that stand out the most are the tigers, bengals and lions.

The collection is full of jeweled, ornately designed handbags and bedazzled shades. The dresses are reminiscent of 80’s prom gowns done right- vibrant and full of shocking, fun prints. Shot by Glen Luchford, the campaign takes place at the Trevi Fountain and other stunning locations. This latest Gucci collection is like an incredible, acid induced fever dream. View the Gucci S/S 2017 Ad Campaign below.

Image Source: The Trendspotter

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