ASOS’ latest campaign embodies uniqueness. Featuring a ton of Gen-Z and Millennial faces, this campaign shows the importance of individuality and not taking life too seriously. It’s one of the most diverse campaigns I’ve seen as of late and I absolutely adore it. In addition to showcasing the model’s personal styles, the items from their latest collection offer something for everyone. This ASOS campaign is defines youth culture today. Well done, ASOS, well done.

Image Source: Fubiz

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