Photography by Glen Luchford

Gucci’s Pre-Fall 2017 Campaign Is Iconic And Here’s Why

I’ve been a huge fan of Gucci since Alessandro Michele became the creative director of the fashion house in 2015. Each year he’s made their campaigns more vibrant and vivacious than the last. Even though he’s continued to create incredible campaigns season after season, his latest Pre-Fall 2017 campaign is by far his most iconic to date. Shot by constant collaborator Glen Luchford,  what sets this campaign apart from the rest is that it only features people of color. In an industry often criticized for it’s lack of diversity, Alessandro Michele is going against the norm and I’m so here for it!

Titled “Soul Scene”, the campaign features over 20 black models and dancers. Shot in the famous Mildmay Club in London, the photos embody black youth culture from the 60’s. Michele was inspired by artist Malick Sidibé, whose work he saw sometime ago at an exhibit called “Made You Look” which focused on black masculinity and dandyism. The spread is full of patterned two piece sets, bedazzled eyeglasses, and detailed patterns that I just can’t get enough of! Check out images of from the Gucci Pre-Fall 2017 Campaign below.  Image source: Fashionista 

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