Things to Know About Professional Blogging

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Making money as blogger can be tough, but it isn’t impossible! It’s a task that is often more tricky than it might first appear. Happily, it is also a task that I can help you with, primarily through the advice in my post below. Read on to discover more. 


Followers are important. 


When it comes to the blogosphere, followers are everything! In fact, it is the number of followers you have that often dictates the fees you can charge for actions that monetize your site. The reason being that the more subscribed viewers that you have, the better your number of views will be.  Something that advertisers want, as it helps to get their in front of as many people as possible. Therefore, when it comes to followers, the more you have the better you negotiating power for sponsored content, CPM ads, and even affiliate fees. 


There is another reason why followers are essential, as well. It’s because it is that relationship between you and your audience that sustains a blogger, both financially and creatively. In fact, while there are several ways to monetize your site via third parties, some bloggers are choosing to sell digital products and services to their audience in a more direct way.


Of course, the thought of having to create a professional level digital product for your blog that will effectively make money can be a little daunting. Happily, there are people out there that are already making this tactics work for them who can offer you guidance on this topic. 


Raise traffic, raise followers. 


With followers being the lifeblood of your blog, you are probably wondering how to get more. Of course, the answer to this question is detailed, and a topic that I will explain in more depth in the section below. 


However, there is also a simple answer, and it’s one that you need to grasp you are to understand the processes that underlie a successful blog. This simple answer is you get more followers by increasing traffic to your site. Makes sense really as the more people that head over to you, the higher the chances are that some will like what they see and stay. Et voila, more followers (and money) for you. 


Of course, having said all that the task ahead of you is not as easy as just increasing the amount of traffic. In fact, this in itself can be a challenging task. Then you need to make sure that at least a certain percentage of the people that view your site convert into bonafide followers. Topics the following sections address in depth. 


This is how you raise traffic. 


OK, so let’s break this down one step at a time. The first step being getting more people over to your site, or ‘increasing traffic’ as it’s known in the business of blogging. In fact, there are several things that you can do to boost the number of views your site gets. The first being content. 


In fact, content is the foundation of running a successful blog, good content that is. What is good content? Well, it’s excellently written, entertaining and engaging and well-matched to your audience demographic. It’s also pretty crucial that you change up the content you regularly produce too. Perhaps including more visual mediums such as infographic and videos, as well as longer written pieces. 


Another skill that you are going to need to master if you want to increase your blog traffic is SEO or search engine optimization. A ranking system that allows your blog to be found online by interested parties. 


Unfortunately, many people think that SEO is something that can only be done by a professional. This is not the case, however. In fact, there are many things bloggers can do to improve their search engine rank. One strategy, in particular, is to use more long tail keywords to boost your blogs SEO. Something that you can match with how your target demographic searches for information. A tactic that will make it much easier for them to find you and so increase the amount of traffic heading to your blog. 


Additionally, another smart way of boosting your blog’s traffic is to team up with another blogger. The idea being that you can produce content for or with them, and thus expose your brand and blog to their fans. Something that they will hopefully like and then come over to your blog to sign up for. In fact, this is often a mutually beneficial situation with each blogger involved profiting from an increased following. 


This is how you increase your followers. 


Once you have a nice steady flow of increased traffic, you may think that your task is complete. Unfortunately, it is possible to get a whole load of hits on your blog, without receiving the benefit of increasing your number of followers. Something that means you won’t be able to access the advantages associated with this. Luckily, there are some tactics you can use to prevent all of your hard work going to waste.  


One of the most effective of these is to make sure that anyone visiting your site can follow your blog, and other social media channels easily. You can achieve this by adding social media share buttons on top of every page. In fact, if there is a particular platform that you are looking to grow, adding a specific widget to encourage sharing there such as the @ Twitter is a smart idea. 


Of course, sometimes you will need to provide a little extra incentive for people to subscribe and become official followers. A task that many pro-bloggers achieve with a combination of community and competitions. 


You can cover the community part by creating a sense of belonging online, or a sort of an online family and community where followers support each other. Competitions, on the other hand, usually take the form of giveaways with prizes. Just be sure to be crystal clear in the terms and conditions that any entrants need to be subscribed to be in with a chance of winning. Then you will be able to maximize the number of people that follow your blog, and so maximize the amount of money it generates


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