THEURBANREALIST
  • UR LIFE & STYLE
    • UR FASHION
    • UR FIT
    • UR CULTURED
  • UR MUST-HAVES
  • UR HOME
  • UR BEAUTY
  • UR TRAVEL
  • UR AESTHETIC
  • UR PETS
  • UR ABOUT
  • UR DISCLOSURE
T H E U R B A N R E A L I S T

YOUR GUIDE TO LIVING LIFE TO THE FULLEST

THEURBANREALIST
  • UR LIFE & STYLE
    • UR FASHION
    • UR FIT
    • UR CULTURED
  • UR MUST-HAVES
  • UR HOME
  • UR BEAUTY
  • UR TRAVEL
  • UR AESTHETIC
  • UR PETS
  • UR ABOUT
  • UR DISCLOSURE
  • UR CULTURED

What Millennials Must Know About the Upcoming Presidential Campaign Season

  • May 31, 2018
  • 3 minute read
Photo: REUTERS/Gary Cameron/Files
Pin it
Share
Tweet
Share
Share
Share
Share

The time is almost here. Your politically savvy co-workers won‘t shut up, everyone suddenly has an opinion on foreign policy, and you can‘t check Facebook without the intense desire to unfriend that high school acquaintance who is an overnight ‘expert‘ on all things about The Constitution.

 Yes, the mass hysteria of the American presidential campaign season is almost upon us. 

 Perhaps you are a political junkie and love trivia night questions about Capitol Hill. Or perhaps the upcoming season makes you want to just crawl in a hole to avoid the endless attack ads and political banter. But whether or not you are interested in politics at all, the next sixteen months are going to make you care. 

Because thanks to new technology, the political process is going to play out right at your fingertips.

In the past, local and national campaigns spent the majority of their marketing budget on TV commercials in order to get voters to pay attention during their favorite weeknight show. But since no good Millennial actually watches live TV anymore (hello Netflix binging), don‘t be surprised if you start seeing campaign content popping up on your mobile devices in more creative ways.

Brace yourself – ads are out and apps are in.

Honing in on the fact that upwards of 74% of American adults have some sort of online profile, you can bet that every candidate – in every party – is going to spend a lot more money on social media content.

Using social media within campaigns isn‘t a new concept, as it gave Obama a huge advantage when it came to connecting with younger voters in 2008 and 2012. But this time around, you can expect a lot more of Silicon Valley in DC, as candidates pay top dollar for computer scientists to figure out exactly how to reach people online. And this goes beyond Facebook ads and email newsletters. Last week Snap Chat announced that long-time CNN political correspondent Peter Hamby will head up their news team (yes, Snap Chat wants to be your source for political news, one disappearing video at a time). 

 If you are excited about the political process, then the new technology is out there to help you engage more. You can expect live video feeds on your phone (checkout Meerkat or Periscope apps to keep up with real-time news), and more live tweeting sessions during key debates. 

 Not so excited? Well, here is advanced warning that you are going to be bombarded with political content on multiple apps.

 But before you get too discouraged, remember that this new social media push means that candidates actually care a whole lot about you. While campaigns are multi-billion dollar investments, they completely fail unless you show up to a polling booth on November 8, 2016. Every candidate is going after the Millennial vote and is willing to pay unreal amounts of money to engage you and your friends. You should feel empowered because your opinion and ideas are incredibly important. So even if you don‘t think of yourself as ‘political,‘ don‘t be afraid to reach out to candidates (they are all checking Twitter 24/7 anyways) and ask the questions you want to ask. 

 Of course, if you aren‘t exactly inspired to listen to the seemingly endless campaigns, debates and speeches, you can always do the truly American thing – invent a drinking game to get through it all.

 

Related articles

  • How Bill Clinton’s political legacy is causing problems for Hillary
  • Presidential Campaign: Jonathan Owes Decoration Firm N360m
  • Sanders promises positive Democratic presidential campaign
  • Hate campaign not responsible for PDP’s defeat – Fani-Kayode
  • Hillary testing precisely how much hypocrisy liberals will accept
Share
Pin it
Tweet
Share
Share
Share
Share
Maija Ehlinger

Maija-Liisa Ehlinger is a displaced Southern Californian now living and running around Atlanta. She’s a proud history book nerd, film junkie, and another Millennial addicted to Twitter. You can follow her @MaijaEhlinger as she plans her next adventure abroad and explores what it means to be a #YoPro in ATL.

JUST FOR YOU, BOO.
Veronica Mars on Hulu july 2019
View Post
  • UR CULTURED

What’s New On Hulu July 2019

  • Danasiafantastic
  • June 23, 2019
Under The Silver Lake Movie Poster
View Post
  • UR CULTURED

What’s New on Amazon Prime Video July 2019

  • Danasiafantastic
  • June 24, 2019
new on netflix july 2019
View Post
  • UR CULTURED

Bingeworthy: What’s New On Netflix July 2019

  • Danasiafantastic
  • June 24, 2019
easy-ways-save-planet
View Post
  • UR CULTURED

Easy Ways to Help Save The Planet

  • Danasiafantastic
  • April 23, 2018
View Post
  • UR CULTURED

I Can’t Get Enough of Dario Maglionico’s Oil Paintings

  • Danasiafantastic
  • October 19, 2017
View Post
  • UR CULTURED

Intriguing Photos of New York Subways in the 80’s

  • Danasiafantastic
  • November 5, 2018
View Post
  • UR CULTURED

Beautiful Paintings by Artist Amy Spassov

  • Danasiafantastic
  • May 28, 2017
View Post
  • UR CULTURED

The Work of Esther Sarto Will Lift Your Spirits

  • Danasiafantastic
  • May 9, 2017

Input your search keywords and press Enter.

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in settings.

TheUrbanRealist
Powered by  GDPR Cookie Compliance
Privacy Policy

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

You can adjust all of your cookie settings by navigating the tabs on the left hand side.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

Cookie Policy

For More information about our privacy, affiliate, and cookie policy, please click here: